5. Local SEO Isn't Simple Anymore
One thing that isn't necessarily changing about SEO is the importance of local SEO. From the beginning of writing this article to this point, the stock market has crashed over 30%, and a global pandemic has shut down the entire country - this means that local businesses across the country will be struggling to keep their doors open.
Local SEO ensures that when people search for a service or product they need locally, they find you. And with businesses struggling to keep their doors open, showing up on the first page of Google is a lifeline that many cannot live without.
However, merely optimizing your homepage for a few key terms will no longer get the job done.
Google utilizes schema data as one of the many important factors to understand who you are, where you are, and what you offer. Without having your technical data correct, Google won't know that you are the best place in town when people search "Yoga studio near me."
On top of optimizing your page, you also need to lean on the help from other domains, primarily citation sources built for local businesses like Yelp, Angie's List, and especially Google My Business.
If you haven't claimed your local business on Google My Business, it might as well not exist.
For a complete guide to crushing Google My Business, check out this comprehensive post.
A considerable percentage of clicks go straight to the GMB results section that sits above the organic results -and this makes sense.
Google runs Google, obviously, so it wants its own products to be featured front and center to deliver the most value to keep businesses and customers in their ecosystem.
Actionable Tip: Make sure your schema data is accurate with all of your vital information, including name, address, phone number, contact info, locations.