How we boosted eCommerce revenue by 51%

Our SEO team optimized hundreds of product and collection pages to dramatically boost revenue & organic visibility.

Services

SEO

Content Marketing

UX Website Design

Platforms

Google

Shopify

Hotjar

Project Overview

While the popularity of the brand continued to climb, our client, a leader in the women’s retail industry, was looking for an agency to help them regain some momentum they had lost through their online presence over the previous few years. The client has been a leader in the industry for almost five decades, but with the digital age upon us, they decided it was time to shift their focus more to SEO & content strategy to stay ahead of the game.

Process

Our technical SEO experts evaluated and optimized hundreds of product and collection pages using over 25 SEO factors known to improve eCommerce performance. Our team also strategically added or reformatted blocks of content to expand the keyword base and improve the conversion rate on the page by making the copy more readable and enticing for customers.

With page performance having a major impact on conversions, our team also worked closely with the client's developer team to improve their site performance across the board - creating a faster and better user experience for their customers.

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Results

  • Revenue increased by 51%
  • Ecommerce conversion rate increased by 9.55%
  • On-site transactions increased by 45%
  • Organic sessions increased by 32.7%
  • Keywords in the top 10 increased by 18.6%
  • Email revenue increased by 110%
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